John W Ritchie started his career in employee benefits in 1994, in the greater             Washington DC area, with New England Financial. Five years later he moved to             Oklahoma City, to continue his career as a sales representative for Principal Financial Group (Fortune 500, Moody’s A1, Standard & Poors A+, A.M. Best Company A+).

He advanced to Director of Sales in 2004 & led group medical sales for three years.                   He was then promoted to Vice President of Sales, and moved to Tulsa where he continued his success by earning Principal’s Classic Award for sales three out of four years & acting as a member of the Marketing Council for two years.

In 2011, John joined Strategic Employee Benefits, a subsidiary of Northwestern Mutual

(AM Best rating A++, Moody’s Aaa, Standard & Best AA+). Here, he led the agency,               learned the broker’s perspective, & achieved great success as an agent.

Later, in 2014, John was recruited back to the carrier side of the industry by Excelsior Benefits General Agency, as Regional Sales Manager. He assumed a large region, where he sold Principal Financial & United Healthcare products, achieving $1million per year for 5 years.

In 2018, John opened Oklahoma Group Benefits, General Agency,

& continued his long-standing relationship with Principal Financial Group.

After rapidly experiencing great success, John is dedicated to further expand by utilizing his experience & knowledge in order to support small to medium sized Oklahoma companies.


John is an established leader in the insurance industry, with a firm foundation in his home state of Oklahoma. His professional relationships, wide range of experience in all aspects of the insurance industry, & confident decision making, make John a strategic business partner for both brokers & employers. 


Liesa M Ritchie is well known as an international speaker, drawing from

30 years of experience in both business & healthcare. 

Her passion for travel has lead her overseas to Australia, Great Britain,

Canada, Ukraine, New Zealand, Palestine, Turkey, the Arab Emirates & Mexico. 

She holds degrees in the business management & medical fields,

with an emphasis on leadership, human resources & personal relations.

Additionally, Liesa is owner of Know To Change, based in Owasso, Oklahoma. 

Since founding her company in 2008, Liesa has educated professionals, both nationally & internationally,         in advanced training, specialized practical application & consultative services. She is familiar with a variety of organizational environments ranging from private small businesses to large corporations.  

Choosing to now stay close to home, Liesa is committed to utilizing her diverse education & experience to bring superior service to Oklahoma brokers and employers.